Definition – What does Online Marketing mean?
Online marketing is a set of powerful tools and methodologies used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet.
Online Marketing can deliver benefits such as:
- Growth in potential –Global Reach
- Reduced expenses
- Elegant communications
- Better control
- Improved customer service
- Competitive advantage
Online marketing is also known as internet marketing, web marketing, digital marketing and search engine marketing (SEM).
WAYS OF MAKING MONEY THROUGH ONLINE MARKETING
- CONTENT MARKETING
Content Marketing is where marketers try to create valuable media and content and distribute it to potential future customers. This is the good guy version of online marketing, where you mostly try to guilt people into buying.
You can use content marketing to advertise your business or get hired by other companies.
- SOCIAL MEDIA MARKETING
Social Media Marketing is where you use one or several social media channels to engage with customers, build relationships and then send them to your products and services.
You can promote your business using various social medial platforms to promote your business e.g Facebook,Whatsapp,Twitter, Instagram etc.
You can also be hired by individuals or companies to manage their social media platforms.
- SEARCH ENGINE OPTIMIZATION
Search Engine Optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
You can use SEO to increase more visitors in your website/blog.
Next to SEO, there’s search engine marketing (SEM), which is simply the paid version of SEO.
Marketers pay for displaying ads together with Google search results and hope to drive traffic, or rather interested people (=leads), to their product landing pages
- PAY PER CLICK ADVERTISING (OR PPC)
Pay Per Click Advertising is similar to search engine marketing, but not limited to Google and its competitors. Most social media networks let you create ads that integrate naturally into their feeds, allowing you to pay for clicks to your website.
- AFFILIATE MARKETING
Affiliate Marketing is a kind of referral marketing, where you share profits with fellow marketers, in exchange for promoting each other’s products.
GIF is one of the companies involved in affiliate marketing.
- EMAIL MARKETING
Email Marketing, which is already considered old school,but is still considered one of the most effective channels. Once your customers have given you permission to contact them, you can email them at any time, providing value and asking them to buy when the time is right.
You can already guess how big online marketing really is, as you know how huge of a space each of these categories is, taken on its own..
